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News & Events Euro Motors Celebrates Bahraini Women’s Day.

Euro Motors Celebrates Bahraini Women’s Day.

Euro Motors, the importer and distributor of premium automotive brands in Bahrain, takes this opportunity to wish success to all women in honour of Bahraini Women’s Day.

A keen advocate of promoting gender diversity, Euro Motors celebrates all its employees equally and has a strong commitment to inspire women to pursue careers in the automotive industry. Euro Motors is the only dealership in Bahrain to have made a conscious decision to include women in every department, including marketing, service, sales, CRM, warranty, administration, accounts and HR.

Group General Manager of Euro Motors, David McGoldrick, said: “Euro Motors is passionate about its people and encourages equality with several initiatives and employee-led programmes, providing equal opportunities for all.”

“Women are effecting change in various industries and their growing role can be seen across all sectors. We, at Euro Motors, are committed to empowering women to consider a career in this dynamic industry by providing access to the same jobs, trainings and advantages.”

To honour women’s achievements towards the development and progress of the Kingdom, Euro Motors has taken various initiatives this year to celebrate their contributions, one of which was handing out special care hampers to its 24 female employees. The other included a collaboration with renowned executive and life coach, author and HR consultant, Abeer Al Matooq, to share an inspirational video message for its female employees and customers. The video is a tribute to all Bahraini women, who strive to achieve their vision every day, with focus, determination and passion.

Explaining the message behind the video, Ms. Abeer Al Matooq said: “Women have always been instrumental in making things happen in any place and time, and during this pandemic our role as women has been key. As the rules of the game changed, it required a great deal of agility, perseverance and commitment. I believe that our women have done all that with grace.”

“As the ups and downs are the norm during these unprecedented times, women have shown exceptional level of strength to keep things contained, gathered and collected. The key message is without women nothing is complete.”

The video was launched to commemorate Bahraini Women’s Day and profiled on Euro Motors social media channels. The message resonated so well with the local community that the video went viral across all platforms.

One of Euro Motors own heroes is Fatima Reda Taleb, who has been a service advisor with Euro Motors Jaguar Land Rover for more than five years and recognised four times for her role this year. Elaborating on her achievements, she said: “I learned a lot about cars in these five years – Euro Motors has always motivated me by sending me to courses and training. They try to develop the skill that is hidden inside of you and all the departments are very supportive.”

“I am so proud of myself and my company. My plan is to grow here and give more than is expected. Euro Motors is not just a place to work but is a second family.”

Dedicated to building the skills of its employees, Euro Motors continues to invest in an ongoing knowledge-development initiative to enhance product and technical knowledge of its extensive range of vehicles, as well as an aftersales portfolio of genuine spare parts, branded goods and customer service initiatives. Due to travel restrictions this year, the training programme was adapted to virtual learning, to ensure the safety and ongoing learning and development of its employees.

Bahraini Women’s Day is celebrated annually on 1st December as part of an initiative by HRH Princess Sabeeka bint Ibrahim Al Khalifa, wife of His Majesty the King and President of the Supreme Council for Women.

A leader in Bahrain's automotive industry, Euro Motors is the exclusive importer and distributor for Jaguar Land Rover in the Kingdom. As a multi-brand dealership, which includes BMW, Ferrari and Maserati, Euro Motors showcases the best technological innovation, performance and quality on luxury car brands, with value-added aftersales services.

For more information, visit the Euro Motors showroom in Sitra, log on to or call 17750750. For the latest news, follow Jaguar and Land Rover on Facebook at Euro Motors – Jaguar Bahrain and Euro Motors – Land Rover Bahrain, or on Instagram at @emjaguarbahrain and @emlandroverbahrain.

BMW Group
Ferrari / Maserati
Jaguar Land Rover
Al Hamriya, Sitra
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