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The world continues to change at a rapid pace. In many countries, individual mobility remains a focus of political regulation and national industrial policy. The shift in society requires new mobility solutions. Volatility has long become a constant in our everyday business. Markets and consumers alike remain uneasy in these periods of economic uncertainty. To meet these challenges, we formulated our Strategy Number ONE, which aligns the BMW Group with two targets: to be profitable and to enhance long-term value in times of change. And this applies to technological, structural as well as cultural aspects of our company. Since 2007, we have been implementing various initiatives in keeping with the strategy’s four pillars: Growth, Shaping the Future, Profitability and Access to Technologies and Customers. Our activities will remain firmly focused on the premium segments of the international automobile markets. Our mission statement up to the year 2020 is clearly defined: the BMW Group is the world’s leading provider of premium products and premium services for individual mobility.
Around the world, the MINI phenomenon has been reborn. Proof that great fuel efficiency, an almost limitless range of customization, incredibly tight handling and an undeniably cheeky personality are truly timeless qualities. With beta programs like the 100% electric, zero-emissions MINI E, and new partnerships with other spirited brands, we can’t wait to find out what adventures are in store for the next 50 years. Want to come along for the ride?
Rolls-Royce Limited was created over a famous lunch in May 1904. Henry Royce, a successful engineer, struck a deal with Charles Rolls, owner of one of the first car dealerships. The rest is history. The ensuing series of two, three, four and six cylinder cars broke the mould for engineering and craftsmanship. The Silver Ghost, launched in 1907 that remained in production until 1925 was a car of legendary smoothness that completed a 14,371 mile virtually non-stop run, creating 'the best car in the world' legend. Best-known body styles included the Barker Tourer and the Barker enclosed cabriolet. First built in Royce's Cooke Street factory in Manchester, following its success the company moved to a custom-built factory in Nightingale Road, Derby.
The company’s story officially began in 1947 when the first Ferrari emerged from the historic factory entrance on Via AbetoneInferiore in Maranello. The 125 S, as it was known, embodied the passion and determination of the company’s founder Enzo Ferrari was born in Modena on February 18th 1898 and died on August 14th 1988. He devoted his entire life to designing and building sports cars and, of course, to the track. Having been made an official Alfa Romeo driver in 1924, within five years he had gone on to found the Scuderia Ferrari on Viale Trento Trieste in Modena which assisted mostly gentlemen drivers in racing their cars.
Maserati was founded on 1 December 1914 in Bologna, Italy. Since then, Maserati has played a consistently important role in the history of sports car culture and its development. Nearly a century of activity has brought with it glorious achievements both on the road and the track as well as more challenging times, which have helped forge the company’s character and personality. However, Maserati’s history involves more than its glorious sporting achievements and the launch of great road cars. The company has also developed industrially over the years. Today our pride is reflected in the values that define the brand - innovation in the management of human resources and the working environment, and transparency in customer relations. Its relocation from Bologna to the current site in Viale Ciro Menotti, Modena, in 1940 and its acquisition by Ferrari, completed in 1997, are just two examples of the many major events in the development of Maserati’s expansion strategies and the launch of its new cars. Maserati is a brand that began life in a local context but then went on to become a major international player, with representation in 61 countries.
The year is 1947. A man sketches the silhouette of a car in the sand of a Welsh beach. That car is the Land Rover. Tough, intrepid, it goes on to change history, mastering all manner of terrain and capturing hearts around the world. Decades of innovation have taken us Above and Beyond. We’ve navigated uncharted territory with a firm grasp of where we started – the unique marriage of capability and composure, which distinguishes every vehicle bearing the Land Rover badge.
THE ART OF PERFORMANCE Life. It’s not about figures. It’s about feelings. The moments that feed your soul. The occasions that take your breath away. The instances that leave you speechless. These are the moments we live for. That’s why our designers and engineers at Jaguar develop a blend of responsive performance that gets your pulse racing, dramatic design that makes you stop and stare and a sense of theatre that stirs your emotions. Our cars are a manifestation of our passion. Performance that cannot be measured, only felt. That’s why we call it art.
BMW's motorcycle history began in 1921 when the company commenced manufacturing engines for other companies. Motorcycle manufacturing now operates under the BMW Motorrad brand. BMW introduced the first motorcycle under its name, the R32, in 1923 to 1925. Every moment is a crossroads. You can turn left, you can turn right, or you can go straight ahead. You could go back to where you came from and just keep on riding. You could find the closest meridian and follow it until you reach the sea. There are a million paths laid out before you, each of them better than the last and none worse than the next. Choose a new path every second and never look back. Because everything you discover along the way will be yours forever. And that’s how you make life a ride.