Euro Motors signs long-term partnership as the Official Automotive Partner of the Royal Bahrain Concours

Euro Motors signs long-term partnership as the Official Automotive Partner of the Royal Bahrain Concours

Where the Gulf & the World’s Most Exclusive Cars Meet

·       Euro Motors, Bahrain's leading luxury automotive dealership since 1998, becomes Official Automotive Partner of inaugural Royal Bahrain Concours 

·       Partnership brings together Bahrain's premier multi-brand luxury dealer with the Kingdom's most prestigious automotive eventManama, Kingdom of Bahrain – 29 OCTOBER 2025

Held under the patronage of His Royal Highness Prince Salman bin Hamad Al Khalifa, the Crown Prince and Prime Minister of Bahrain, the inaugural Royal Bahrain Concours is proud to announce Euro Motors as its Official Automotive Partner. The Royal Bahrain Concours will take place on 7 and 8 November 2025 at the Royal Golf Club, organised by Thorough Events in collaboration with the Bahrain Tourism and Exhibitions Authority (BTEA). This collaboration brings together the Kingdom's most prestigious automotive celebration with Bahrain's leading luxury importer and retailer, further cementing the event's position as the Gulf's premier concours destination.

Euro Motors, established in 1998, has positioned itself as the leader in Bahrain's automotive industry through its exceptional representation of luxury brands including BMW, MINI, Jaguar Land Rover, Rolls-Royce, Ferrari, and Maserati. The dealer group has evolved into a multi-brand powerhouse, preserving each brand's identity with utmost integrity and dedication while becoming synonymous with automotive excellence in the Kingdom.

The signing ceremony was held at Euro Motors in Sitra, in the presence of Her Excellency Ms. Sara Ahmed Buhiji, Chief Executive Officer of the Bahrain Tourism and Exhibitions Authority; Mr. Rashid Z. Alzayani, Managing Director of Euro Motors; and Mr. James Brooks-Ward, Chief Executive Officer of Thorough Events. The agreement marks the beginning of a long-term collaboration aimed at bringing a world-class motoring experience to Bahrain’s growing calendar of international events.

Her Excellency Ms. Sara Ahmed Buhiji, Chief Executive Officer of the Bahrain Tourism and Exhibitions Authority, said:
“The Royal Bahrain Concours exemplifies the Kingdom’s vision to host world-class experiences that reflect innovation, craftsmanship and cultural excellence. We value Euro Motors’ long-term commitment to supporting this vision and to elevating Bahrain’s presence on the global stage. Through this partnership with Thorough Events and Euro Motors, we continue to strengthen Bahrain’s position as a destination that celebrates heritage while embracing modern luxury and creativity.”

As part of the partnership, Euro Motors will provide a fleet of BMW 7 Series vehicles for VIP and guest transportation. The company will also support a luxury display of its distinguished marques showcased at the Royal Bahrain Concours and across the week’s exclusive events celebrating craftsmanship, innovation and automotive artistry.

Mr. Rashid Z. Alzayani, Managing Director of Euro Motors, commented:
“Our partnership with the Royal Bahrain Concours reflects Euro Motors’ dedication to supporting the Kingdom’s vision for growth and distinction, while underscoring the private sector’s role in advancing this vision through initiatives that enhance Bahrain’s global standing.

“We are proud to collaborate with the Bahrain Tourism and Exhibitions Authority and Thorough Events on an initiative that celebrates creativity and innovation, while bringing together car collectors and enthusiasts who share a passion for design, performance and craftsmanship.

“As the Official Automotive Partner, we are honoured to contribute to an event that embodies the spirit of Bahrain and its pursuit of excellence, while continuing to offer experiences that reflect the quality and sophistication of our world-class brands.”

"We are delighted to welcome Euro Motors as our Official Automotive Partner," said James Brooks-Ward, Chairman of the Royal Bahrain Concours. "Their quarter-century commitment to automotive excellence and their representation of the world's most prestigious luxury brands makes them the perfect partner for an event that celebrates the finest in automotive craftsmanship and heritage."

The partnership underscores the Royal Bahrain Concours's growing momentum as the Gulf region's premier automotive celebration, with Euro Motors joining an elite consortium of partners committed to establishing Bahrain as a distinguished destination on the global concours calendar.