Since 1998, Euro Motors set out to position itself as the leader in the automotive industry in the Kingdom of Bahrain and has since come a long way.
Jaguar and Land Rover’s Displayed at the 2018 Bahrain Grand Prix
In collaboration with Bahrain International Circuit, Euro Motors, the exclusive importer and distributor for luxury automotive manufacturer Jaguar Land Rover in the Kingdom of Bahrain, displayed a number of Jaguar and Land Rover models at the Bahrain Grand Prix 2018.
In what is yet another assuredly successful collaboration, four Jaguar and Land Rover vehicles were displayed during the race weekend. The vehicles that were put on display are the compact Jaguar E-PACE and the sleek and aerodynamic F-TYPE along with the Range Rover Evoque and the Range Rover Velar, which was recently recognized as the most beautifully designed vehicle on the planet by winning the World Car Design on the Year title at the 2018 World Car Awards. During the weekend guests were given comprehensive information about the vehicles and also had the unique opportunity to book exclusive test drives. Furthermore, visitors were presented with a wide range of complimentary branded goods.
Launched in 2017 and named after the codename for the original concept Range Rovers of the late 1960s, the Velar fills the space between the Range Rover Evoque and Range Rover Sport. Designed, engineered and manufactured in the UK, the Velar delivers the practicality, connectivity and capability expected from the Range Rover family. With the latest technology and the inclusion of more sustainable materials, this luxury SUV is designed to go above and beyond.
Commenting on the significance of the partnership, Mr. Stephen Lay, Euro Motors Jaguar Land Rover General Manager said: “Due to our many successful collaborations with BIC in the past, it brings us immense pleasure to announce our participation in this latest initiative as well. The highest of importance is placed on the 2018 Formula 1 Gulf Air Bahrain Grand Prix due to the substantial scope of its contribution to many significant sectors in the Kingdom of Bahrain such as the economy, the tourism sector, the motorsports sector and so forth. To add to the glorious nature of the occasion is the fact that the Kingdom is once again in the international racing community limelight for the duration of the event due to the BIC leading the way in the region by holding the prestigious position of ‘the Home of Motorsport in the Middle East’. Therefore, it was imperative that we partake by lending our wholehearted support.”
“The FIA Formula One World Championship is the highest class of single-seat auto racing that is sanctioned by the Fédération Internationale de l'Automobile (FIA), the largest governing body for international auto racing events, and therefore boasts a legacy and reputation for unparalleled excitement and an incomparable adrenaline rush that borders the experience of owning and driving a Jaguar or a Land Rover. Therefore, it was only natural that Jaguar Land Rover was selected to represent the automotive industry in this grand endeavor that carries with it the highest honour. We hope that this successful venture spurs both parties to more such partnerships in the foreseeable future,” he added.