Since 1998, Euro Motors set out to position itself as the leader in the automotive industry in the Kingdom of Bahrain and has since come a long way.
Euro Motors Jaguar Land Rover to Celebrate in Grand Style the 3rd Year Anniversary of Land Rover Experience and Host Jaguar’s Art of Performance Tour
Euro Motors, the exclusive importer and distributor for luxury automotive manufacturer Jaguar Land Rover in the Kingdom of Bahrain, is ecstatic to announce that preparations are well underway for the 3rd Year Anniversary of the Land Rover Experience Bahrain, that will be held on the 23rd and 24th of February, 2018 at the Bahrain International Circuit (BIC) in Sakhir.
To commemorate the very special occasion of 3 years since the inception of the first Land Rover Experience Centre in the Middle East region, Euro Motors Jaguar Land Rover is set to host a 2 day celebratory event. For the first time ever, the event will be organized in collaboration with Mohamed Yousuf Naghi Motors Company, the authorized dealer of Jaguar Land Rover in Saudi Arabia.
The anniversary event will consist of LRE Experience sessions for VIPs, representatives of the media, as well as current and prospective clients from both dealerships. The celebratory event will be held on Friday, the 23rd of February 2018 from 3 pm to 10 pm, and on Saturday, the 24th of February 2018 from 11 am to 6 pm. During the exciting event, Euro Motors Jaguar Land Rover will also be revealing for the very first time in Bahrain and Saudi Arabia, Jaguar’s first compact SUV, the E-PACE along with the latest Range Rover and Range Rover Sport models.
Speaking on the occasion, Mr. Stephen Lay, the General Manager of Euro Motors Jaguar Land Rover, said: “It is with great delight that I, on behalf of Euro Motors Jaguar Land Rover, invite our esteemed guests to join our celebration of the 3rd year anniversary of the launch of the Land Rover Experience Centre. It also gives me great pleasure that I announce that this year’s celebration will take place in collaboration with Mohamed Yousuf Naghi Motors, and we look forward to welcoming guests from the Kingdom of Saudi Arabia as well.”
“We are also extremely elated to announce that along with the 3rd year anniversary celebrations of the Land Rover Experience, we will be hosting the semi-finals of Jaguar’s Art of Performance Tour for the second consecutive time in the Kingdom of Bahrain. This includes the Jaguar Dynamic Drive event, which is an opportunity for Jaguar prospects to drive the Jaguar range of vehicles On-Road and on Open Tarmac exercises managed by Jaguar’s very own qualified instructors. The winner of the semi-final will be sent on an all expense paid trip to participate in the grand finals later this year. With numerous activities in store for our guests, the Centre will have a massive children’s section as well as a hospitality area where guests can enjoy their time in the comfort of a relaxing ambience. Guests will be able to enjoy and participate in many activities throughout the day while indulging in a wide variety of exquisite edibles,” he added.
During the event, guests can also get their hands on a wide range of exclusive branded goods which will be available at incredibly affordable prices. All products on offer have been carefully designed and selected with the same meticulous attention to detail that goes into designing and developing its range of vehicles. The Jaguar and Land Rover Collections feature an extended range of new products, including 2-in-1 waterproof jackets, new t-shirt styles and design for men, women and children as well as high quality leather phone and tablet cases.
Located in the heart of the Sakhir desert within the grounds of Bahrain International Circuit (BIC), ‘The Home of Motorsport in The Middle East’, the Land Rover Experience Centre Bahrain covers 3.5 kilometres of varying terrains such as sand, rock, hill and water landscapes. There are 32 natural and man-made obstacles allowing guests to traverse terrain including slide slopes, humps, rocks, gravel roads and watercourses, all the while assessing the driving environment, maximising the capability and technology of the vehicle and most importantly developing driving skills in the world’s most capable luxury vehicles. In addition to the existing obstacles at the Land Rover Experience Centre, a new obstacle called the ‘Peanut’ has been introduced, which tests the handling and suspension of the vehicles.
In order to provide a comprehensive experience, a Jaguar Dynamic Drive event will also be organized, which is part of the Jaguar’s Art of Performance Tour - a worldwide tour where Jaguar fans can experience a drive that only a Jaguar can deliver. The Art of Performance Tour aims to pull together the sales-focused global drive activities for Jaguar under a single global communication banner. Guided by expert instructors, this test drive pushes Jaguar to the limits through exhilarating challenges, including the Smart Cone Challenge, which uses wireless technology to randomly illuminate pairs of cones to set out a different route each time. With millions of different potential options taking place in real time, the technology provides a unique test of driving skill, precision and reactions.