Maserati was founded on 1 December 1914 in Bologna, Italy. Since then, Maserati has played a consistently important role in the history of sports car culture and its development.
Nearly a century of activity has brought with it glorious achievements both on the road and the track as well as more challenging times, which have helped forge the company’s character and personality.
However, Maserati’s history involves more than its glorious sporting achievements and the launch of great road cars. The company has also developed industrially over the years.
Today our pride is reflected in the values that define the brand - innovation in the management of human resources and the working environment, and transparency in customer relations.
Its relocation from Bologna to the current site in Viale Ciro Menotti, Modena, in 1940 and its acquisition by Ferrari, completed in 1997, are just two examples of the many major events in the development of Maserati’s expansion strategies and the launch of its new cars.
Maserati is a brand that began life in a local context but then went on to become a major international player, with representation in 61 countries.
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